Project LITTLE RED RIDING HOOD*
Brand campaign in three acts
by Alisa Volodina & Olga Medelyan for Helena Rubinstein*
* sponsor of inspiration - brand aesthetics
Concept: a new interpretation of the fairy tale "Little Red Riding Hood" in the atmosphere of a dark forest, where Red Riding Hood is a dancer in a cabaret and the wolf is Mr. Grey. A mystery about the power of beauty with an unexpected ending. A sensual fairy tale from Helena Rubinstein about attractiveness on the verge of crime.
print series
Brand campaign in three acts
SCENE 1. Once upon a time, Mr. Grey met Little Red Riding Hood in the dark forest.
Mr. Grey said, "Oh, my dear, are you alone here?"
"Of course I'm alone here, Mr. Grey!" Little Red Riding Hood replied. "My coat is tight, my basket is full of beauty products for my grandma, and my soul and heart are ready for an unforgettable date..."
"Your skin looks delicious,"— Mr. Grey said, licking his lips.
SCENE 2. May I accompany you to your grandma's place, Little Red Riding Hood?" Mr. Grey says.
"It is late and dark now, and your basket is heavy, and your lashes are so curly and long… But do you know why my eyes are so big, Little Red Riding Hood?"
"Oh yes, Mr. Grey," Little Red Riding Hood answers. "I know this fairy tale well enough. But in this version, my eyes are bigger than yours."
"Nevertheless, don’t be afraid to come with me," Little Red Riding Hood says.
SCENE 3. ...and then the deep forest takes them away, and the fog covers everything around them.
Only the flowers and herbs rustle under their feet.
"Where are we going?" Mr. Grey asks. "This isn't the way to your grandma's, I guess."
"I didn't tell you, Mr. Grey," Little Red Riding Hood answers. "I need to drop by my cabaret show..."
...
In the morning, Little Red Riding Hood emerges alone with her basket and her red lipstick on.
"Beauty kills, Mr. Grey. Don't you know?" Little Red Riding Hood says and laughs.
The examples of visualization
* Helena Rubinstein - sponsor of inspiration - brand aesthetics
